Marketing Program Manager (Digital & Demand Ge

Job Description Marketing Program Manager (Digital & Demand Generation)</h1>Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.Our company is looking for a full-time team member to continue to develop our web presence and support our demand generation initiatives and marketing programs. In this role, you will be responsible for incorporating a variety of marketing techniques to organize and optimize both our digital presence and our demand generation campaigns. This marketing role is responsible for various digital marketing deliverables including maintaining and augmenting the customer-experience on the division's website, search engine marketing, as well as developing and managing our demand generation campaigns. and related analytics. This is a position with global grade13This position reports toDivision Communications Officer/Chief Marketing OfficerYour responsibilitiesHelping us build awareness and consideration of our products and services with key prospects and customers. Managing our online presence by keeping our website current from a product offering perspective with best practices for Search Engine Optimization/ Search Engine Marketing (SEO/SEM) to increase online awareness and conversion. Prior experience with content management systems or digital experience platforms for the web is mandatory. Creating and implementing effective demand generation strategies to attract customers to our offerings. Includes identifying the target audience and generating demand via compelling content; overseeing projects and timelines, and suppliers; Collaborating in the development of demand generation content, such as infographics, videos, webinars, etc.; and attracting prospects with calls-to-action that will increase demand for our productsThis role also requires you to analyze, track, and report program performance by measuring the impact of our programs across all platforms; familiarity with digital analysis software such as Google Analytics is recommended. Your backgroundA Bachelor's degree in Marketing or Strategic Business Communications, Communications, Journalism, or related field.Minimum 5 years of professional experience working in technology communications or marketing Excellent communication skills with the ability to collaborate and influence at all levels of the organization while being able to demonstrate how you translate tech speak into digestible laymen's language; semiconductor, telecom/wireless, IIOT, energy/power industry experience a plusProven marketing experience for a variety of technology products and/or services. Strong written and verbal communication skills.Experience supporting digital strategies and developing and managing digital campaigns Ability to meet deadlines with focus while participating collaboratively in a fast-paced team with a quality focus and attention to detail.Strong organizational skills with ability to manage several projects programs at the same time.An analytical mindset to develop appropriate measurement goals and achievement to goals for investments made by the business. Credible experience developing digital assets such as webinars, video and other digital marketing and communications deliverables.Familiarity working with O365 suite of collaboration and personal computer (PC) tools.Candidates must already have a work authorization that would permit them to work for ABB in the USBenefitsRetirement planLife insuranceDisability insuranceHealthcare planWellbeing programMore about usIn ABB's Power Conversion division, our customers require reliable and efficient power that supports their growing infrastructure, ensuring that data flows 24x7, while optimizing their footprint, energy costs and operations. They rely on us to provide the latest industry insights and technology to develop solutions needed to meet their evolving challenges. We are a customer-first provider of innovative critical power solutions that are designed for high reliability and performance. Our culture is one of quality and operational excellence which is fueled and supported by our talented people, tools and processes, and our "know how." We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf http://www1.eeoc.gov/employers/poster.cfm. http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.#LI-Hybrid In this role, you will be responsible for incorporating a variety of marketing techniques to organize and optimize both our digital presence and our demand generation campaigns. This marketing role is responsible for various digital marketing deliverables including maintaining and augmenting the customer-experience on the division's website, search engine marketing, as well as developing and managing our demand generation campaigns. Helping us build awareness and consideration of our products and services with key prospects and customers. Creating and implementing effective demand generation strategies to attract customers to our offerings. Includes identifying the target audience and generating demand via compelling content; overseeing projects and timelines, and suppliers; Collaborating in the development of demand generation content, such as infographics, videos, webinars, etc.; and attracting prospects with calls-to-action that will increase demand for our products. This role also requires you to analyze, track, and report program performance by measuring the impact of our programs across all platforms; familiarity with digital analysis software such as Google Analytics is recommended. Experience supporting digital strategies and developing and managing digital campaigns . An analytical mindset to develop appropriate measurement goals and achievement to goals for investments made by the business.Equal Employment Opportunity and Affirmative Action at ABB Inc.ABB Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.All qualified applicants will receive consideration for employment without regard to their sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following websites:http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdfhttp://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  Read More