Digital Channel Expert | Cipla | Mumbai

Job Purpose: A creative professional, responsible for building end to end user-journeys & content flows for meeting the needs of its customers through the digital channel to have improved omnichannel engagement with them for business growth Accountabilities: Creating Customer Cohorts & mapping User journeys: • Create Doctor cohorts basis demographics, persona, interests, digital affinity, etc. • Create Extensive user journeys for various doctor cohorts • Coordinate with the tech vendor to implement the user journeys on various platforms (WA Chat-bot) & channels- Emails, SMS, WA, etc. • Planning and developing content strategies that use the content as a way of meeting the needs of both businesses and Specialists. • Performing extensive research and analysis on customer thoughts and trends to understand their needs • Creating specifications and content appropriate for the brand’s customer personas • Understanding patient service programs & creating end-to-end automated journeys